George Pallis has a strong background in marketing and entrepreneurship. He is a co-founder and CEO of Manual, and he has also served as an Entrepreneur in Residence at Felix Capital. His expertise in marketing was developed through his experience as the Director of Marketing at Deliveroo, where he was part of the executive team and helped grow the business globally more than 15 times. He has also worked as the Head of Performance Marketing at TransferWise, where he played a key role in growing the business's user base over 20 times and its employee base from 30 to 400. George Pallis began his career in marketing in e-commerce and gaming, and he has a Bachelor of Science degree in Business Administration from The American College of Greece and a Master of Science degree in Marketing & International Management from Henley Business School. Overall, George Pallis has a strong background in marketing and entrepreneurship, and his experience in growing businesses makes him a valuable asset to any organization.

The platform offers guidance and information to help men address common problems such as being overweight, anxiety, insomnia, run-down, and fatigue, and encourages them to proactively take ownership of their well-being. Manual is disrupting the traditional healthcare sector by offering an accessible and user-friendly platform that empowers men to take charge of their health. By providing personalized guidance and support, the platform aims to break down the barriers that prevent men from seeking help and addressing health concerns. The selling points of Manual are its user-friendly platform, personalized guidance, and focus on destigmatizing conversations around men's health. The platform offers a range of resources, including articles, podcasts, and live coaching sessions, to help men improve their physical and mental well-being. Manual also uses data and analytics to provide tailored recommendations to each user, based on their individual needs and goals. Overall, Manual is a disruptive wellness platform that aims to help men take control of their health and well-being by providing them with the resources and support they need to lead happy and healthy lives.