Avocarrot, founded by Conno Christou, enhanced mobile app monetization with a simple philosophy: powerful tech doesn’t need to be complicated. Now known as Glispa Connect, this user-friendly programmatic ad exchange enables advertisers and publishers to easily buy and sell mobile ad space. Advertisers gain access to premium, brand-safe global inventory tailored to their needs, ensuring broad reach and precise targeting—all in one platform.

The company’s rapid growth led to its acquisition by Berlin-based Glispa Global Group in 2016 for $20 million, solidifying its impact in mobile ad tech. As part of the MarketGroup family, Glispa is transforming into MarketTech, streamlining ad technology into a unified platform that enhances transparency, scalability, and advanced targeting while empowering brands, agencies, and publishers to connect meaningfully with their audiences.

Avocarrot in Three: 

• What problem is Avocarrot solving? Glispa Connect simplifies the mobile app monetization process, helping developers maximize their ad revenue effectively.

• What’s innovative about Avocarrot? It combines a programmatic ad exchange with user-friendly features, allowing for real-time bidding and automatic traffic optimization.

• Who can use Avocarrot? Brands, agencies, and publishers can leverage Avocarrot to enhance their mobile advertising strategies and reach their target audiences.