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Hellas Direct

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Financial TechInsurance
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Cyprus, Greece
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Rethinking insurance since 2012

Hellas Direct is a digital-first, full-stack insurance company empowered by cutting-edge technology and the use of advanced analytics. Hellas Direct began operating in 2012 with one main goal: change the Greek insurance sector.

Today the company uses state-of-the-art algorithms and technology and offers a more efficient insurance model and better quality products at better prices. Distribution agnostic - the company has an active focus on B2C and B2B2C and is on a long-term strategic partnership with Swiss Re and Munich Re - the world's leading reinsurers - competing head-to-head with global powerhouses and national giants.

Today, Hellas Direct operates in Greece, Romania, and Cyprus, with over 300.000 customers. In 2022, the company launched Wallet+, a digital wallet powered by Hellas Direct, which offers you the opportunity to cover all the costs a vehicle needs through a loan provided by partner banks, evolving from a digital insurance company to a well-rounded financial institution in the mobility sector.


Emilios and Alexis made one of the boldest moves we have witnessed, leaving an established career at Goldman Sachs and moving to Greece at the peak of the country's economic crisis to disrupt insurance. Back in 2012, many people in Greece could not afford to pay for their car insurance for the whole year, so they created a tailored solution to offer a stronger product with the best auto service possible at the best reasonable price.

Today, Hellas Direct has more than 300.0000 customers and offers a wide range of financial services across Greece, Romania, and Cyprus.


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