Plum is an app that empowers you to get your money motivated, wherever you are on your financial journey. You can save, spend, earn and invest, in one app and with ease. Using AI powered saving tools and investment features which make building and diversifying your portfolio seamless, Plum has helped customers save and invest £1.2 billion. Launched in 2017 as a chatbot, Plum has come a long way. Today, more than 1.4 million trust them to support them on their financial journey.