Since the inception of Dust+Cream, Vasilis has been a driving force behind its growth, shaping the brand’s journey from a fledgling idea to a leading name in the beauty industry. With a career spanning financial and managerial roles in top companies across Greece, Vasilis brings more than just numbers to the table—he brings a strategic mindset that turns challenges into opportunities. Whether it's ensuring seamless supply chain operations or spearheading key infrastructure investments, Vasilis has a knack for finding innovative ways to keep Dust+Cream ahead of the curve.

His background? A Master’s in Management from Boston University in Brussels and years of hands-on experience navigating the complex world of finance. As COO, Vasilis has been instrumental in streamlining operations, driving financial health, and positioning the company for long-term success both in Greece and abroad.

Today, Vasilis remains committed to innovation, ensuring that Dust+Cream continues to set the standard in the beauty and personal care industry. His leadership doesn’t just guide the company—it shapes its future.