Marina Vasilara serves as the Chief Digital Officer at APIVITA, an innovative natural cosmetics company. APIVITA has been part of the PUIG Group since 2017, with global distribution and a presence in 55 countries.

In her role, she is responsible for the brand’s overall digital transformation, including the e-commerce ecosystem (DTC e-shops, e-retailers, and marketplace partnerships), digital communications, social media, performance marketing, and the adoption and implementation of AI solutions across the marketing ecosystem. In 2024, she was re-elected for a two-year term as Secretary General of the Greek Ecommerce Association.

Marina has 25+ years of combined experience in e-commerce and digital marketing in various companies. Her track record includes development and execution of e-business strategy, cross border e-commerce, digital communication and PR, 360 digital campaigns for new product and country launches and building multiple large scale digital projects and platforms from scratch.

She frequently participates as a lecturer in e-commerce and digital communication workshops and events.