SafeSize, a Scale Up Cohort 2 member, is putting your feet in the spotlight by revolutionizing the shoe fitting process with precision. As a leader in retail tech, their 3D foot-scanning and AI-powered recommendations are transforming the footwear industry. Offering an omnichannel solution, SafeSize ensures the perfect fit both in-store and online, reducing returns and promoting sustainability. Customers can virtually “try on” shoes, while the algorithm learns and personalizes future suggestions.

With a presence in over 3,000 retail stores and over 20 million customers served in 60 countries, SafeSize’s development is rooted in Athens, yet its reach extends globally, from Colombia to Japan. The company collaborates with major brands like Hoka Sports, Adidas, and Nike, solidifying its leadership in personalized fit trends. Driven by a people-first philosophy, SafeSize boasts a diverse team of PhD-level engineers and retail experts from 19 nationalities, all committed to ensuring customers buy the right shoes the first time, reinforcing their mission of sustainable shopping.

In 2023, SafeSize raised €14 million in a funding round in which the Greek Phaistos Investment Fund participated. The funding round was also joined by a major retail player in the footwear industry as well as existing international investors such as Dutch Convent Capital and 3TS Capital Partners. 

Safesize in Three:

What problem is SafeSize solving? SafeSize is solving the problem of inaccurate shoe fitting, which leads to high return rates and contributes to waste in the footwear industry.

What’s innovative about SafeSize? The company’s innovative approach lies in its 3D foot-scanning technology combined with AI-powered shoe recommendations, allowing customers to receive highly accurate and personalized shoe options while minimizing the need for returns.

Who can use SafeSize? SafeSize can be used by consumers of all ages looking for the perfect shoe fit, as well as retail stores and footwear brands seeking to enhance their fitting processes and reduce return rates.