Rob Wells is the CEO of Orfium, a music rights management and artist discovery platform. He is an institutional and award winning executive in the music industry with 25 years of experience between BMG and Universal Music Group (UMG) in both the UK and US, culminating in his role as the UMG President of Global Digital Business where he did many high profile deals including with Spotify and Apple, prior to joining Orfium. His journey with Orfium started in 2017 when his path crossed Chris’s Mohoney and Drew’s Delis. Impressed by the idea, the technology as well as the team, he decided to join Orfium as it’s CEO. Rob, with his industry and digital expertise, has transformed Orfium into a powerful partner for most major music record labels and publishers.