Rania Lamprou, Simpler: Greece’s 1-click checkout that makes online shopping easy

“I’ve never thought for even a second about giving up, no matter how hard things got.”

In this episode of the Outliers Podcast, Rania Lamprou, co-founder of Simpler, shares her journey of building a fintech startup that’s redefining online shopping. From Athens to partnerships with major retailers across Europe, Rania is proving that global solutions can start small and scale fast.

Her path began with a simple but powerful insight: online checkout is broken. Every purchase meant filling in endless forms, passwords, and friction. With Simpler, she envisioned a world where one digital identity could follow you across the internet - turning checkout into a single click.

The journey was anything but easy. From navigating skepticism in the early days to convincing investors that a team from Greece could build a product for Europe, Rania leaned on persistence and what she calls the “lights-on” mentality: as long as the lights are still on, you keep moving forward. Her approach paid off, attracting international investment and partnerships that gave Simpler the fuel to grow.

For Rania, being an outlier is about resilience and vision - the courage to see the world not just as it is, but as it could be. Her story is a reminder that great companies are built on conviction, timing, and the determination to push through uncertainty.

Curious how Rania turned a daily frustration into a product used by retailers across Europe? Listen to the episode here and learn more at outliers.gr