For example, if a shopper sees a product they like in an online ad, they can instantly buy it with one click, skipping the usual steps of adding to the cart, entering shipping info, and payment details. Simpler’s streamlined process makes shopping faster and easier, which encourages more people to complete their purchases. By reducing friction in the buying process, Simpler helps retailers convert more sales and reach customers wherever they shop, whether online or in-store.

In September of 2024, Simpler announced a €9 million in a pre-Series A round to transform checkout across Europe, particularly in the UK, Italy, and Spain. The funding was backed by VentureFriends, MMC Ventures, and Delian AI. Simpler has partnered with brands such as hellenictechnolgies, Redcase, Bravescale, and many others.

Simpler in Three:

What problem is Simpler solving? Simpler eliminates the friction in the checkout process, allowing shoppers to complete purchases in seconds and helping merchants boost sales.

What’s innovative about Simpler? Simpler provides a universal, one-click shopping solution that works seamlessly across both digital and physical channels, revolutionizing how people shop.

Who can use Simpler? Merchants and retailers looking to enhance their customers' shopping experience and increase conversion rates with quick, one-click checkout solutions.