Iliana Tsalouki

Digital Presence & Social Media Manager

Iliana is the Digital Presence & Social Media Manager at Endeavor Greece, responsible for shaping, amplifying, and evolving the organization’s digital identity. She leads social media strategy, content creation, and digital campaigns that highlight Greek innovation and entrepreneurship, while ensuring a cohesive, engaging, and impactful online presence across all channels.

About

Iliana’s journey into marketing and communications has been guided by curiosity, creativity, and a deep belief in purpose-driven storytelling. Born and raised in Athens, she holds two Bachelor’s degrees from the Athens University of Economics and Business (AUEB), where she cultivated her passion for branding, media, and strategy.

Her career evolved across diverse sectors - from startups and real estate/construction companies to luxury hospitality - giving her a holistic understanding of how ideas grow into brands and how stories inspire trust. Beyond her professional path, Iliana has spent over 10 years volunteering with NGOs, driven by a desire to connect people, purpose, and impact through communication.

Today, she brings this multidimensional experience to Endeavor Greece, merging analytical insight with creative intuition to translate Greek innovation into digital narratives that engage and inspire. For her, joining Endeavor wasn’t just a new role — it was a natural continuation of a lifelong mission to amplify meaningful stories and contribute to a community built on vision and possibility.

Mission

Iliana’s mission is to create meaningful connections through storytelling - to bridge creativity and strategy in a way that inspires people to see possibility. She believes communication can be both art and impact: a force that shapes perception, elevates ideas, and drives change.

At Endeavor Greece, she leads the creation and execution of impactful social media campaigns and digital strategies that amplify Greek innovation and entrepreneurial spirit. Her role spans copywriting, content creation, and digital performance management, while crafting cohesive narratives across email, social media, and web channels. She also oversees newsletters, content calendars, and website updates, ensuring that Endeavor’s voice remains authentic, inspiring, and unmistakably human.

“What you seek is seeking you.” - Rumi

This quote reminds her that the right paths reveal themselves when we move with intention and authenticity. It speaks to the beauty of trusting timing, connection, and the quiet pull toward what feels meant for us.